Process

As I sit here with responsibilities mounting, time slipping, and enthusiasm temporarily dipping, the last thing I should be technically doing is writing in this white space ahead of me. But, I've committed. A few lines is all we ever need.

Love,
Process

Pick Yourself

There is a line, oft repeated in Seth Godin's newest book, "The Icarus Deception" in which he simply states, "pick yourself".  This is a profound thought, and in the simplest language possible.  

Here, he is referring to people who are waiting for a chance in the sun (but instead, can choose themselves).  People who wait for some authority to point them out, to lift them up and place them square into the X at the end of the rainbow.  Problem is, this is the worst type of game, with the worst type of odds.

Now, Seth comes from a marketing background.  He understands the world of business, entrepreneurship, marketing, etc.  But he tries to bridge the gap to the arts.  In many ways, he succeeds.  But, in his fury of words, the actualities and nuances get swept under the rug.  

For example, while you can DIY anything, the cost of traditional narrative movie making is very high.  Even the tiniest budgets rival the seed money for a new start-up.  And while you might not be promised a return, the business world is pretty straightforward.

With that said, his phrase, "pick yourself" still works.  Because, if you don't, your not living in todays world. You're looking at industries and systems of the past, and for the arts, this is especially the case.  

Even with the high cost of movie making,  when you "pick yourself", you have a sense of control, and a vision for tomorrow.  This of course means that some compromises might have to be made.  

But, the numbers tell the truth (at least for now).  Movie making that you remember from your childhood, will not be the same business in a couple years, then it was for the last 50 years.  It is hardly any different from the record business.    

Shit has flipped, and hard.  So, pick up the camera, or remix what's already available.  Or simply, write your dreams down.  That way, you are on the start of the journey of picking yourself.  A place exists for everybody who tries.