On Thin Skins & Dreams of the 21st Century Cinema

Any time I write directly about film as a 20th century media living in a 21st century world, people get upset. My feeling is that the emotion is tied to a sort of existential anxiety about identity and career, coupled with nostalgia for something we hold dear. I get it.

I love cinema. It’s one of my most beloved passions. But, massive changes are upon us, both on the business end, and even more harrowing, the loss of cultural influence of a media that has absolutely dominated the 20th century. But, if we are to keep this thing moving forward, we all have a responsibility to create a clear vision of the road ahead. This is not a community effort, which would be impossible, but an individual one which demands honesty, projection and ACTION.

What this means is that a) the content has to change b) the delivery of said content (don’t be hurt by the use of that word) has to change c) the form of said content has to evolve d) all of the above. Does this mean VR, does this mean 4D, or the end of the movie star and lower budgets, or does this mean something else all together. 

I often hear people complaining about the lack of interesting movies being made. The classic, “they don’t make em like they used to” phrase. Bullshit. If they did “make em like they used too”, we would collectively be bored out of our fucking minds, because we would still be stuck getting sequel 300 of ON THE WATERFRONT (and I love that damn movie). Second, and more important, a ton of fantastic movies are made every damn year. This is without question. There is no lack in storytelling. That is the easiest and laziest fallback to a more complicated challenge. One that I hear time and time again. You cannot make this argument without context.

The real problem is an existential one. A question of supply and demand, and of a now, classical art that is too frightened of the future and too in love with its past to break through the noise. What does this mean? Without experimentation, and I mean real gritty experimentation we cannot know exactly, but, if we continue along the same path, this thing we all love so much will go the way of OPERA. And when it does, the good ol days is all we got.

People often point to studies done years ago about how the cinema is as strong as ever. This is misguided, because again, supply has increased, demand has decreased, while ticket prices have increased. It’s a shadow show. The decline of the American people going to the movies over the years has fallen drastically, while at the same time, the growth of media has increased tremendously. This is why Hollywood bets on the tentpole comic book franchises, those giant movies with endless sequels and stories cultivated years ago. That is where they have a true competitive advantage for now. Scale above all else.

But if you aren’t aware of Moore’s Law and exponential growth, its a good time to use wikipedia because those massive CGI movies are not far off to being replicated at home, with but a few talented people. We are already seeing that stuff being reproduced by small teams and sometimes individually on Youtube. We are not on stable grounds, and nothing, not even the most beloved, is safe. 

Build the future, and bet on your vision. Cherish LAWRENCE OF ARABIA, but please, don’t remake it.

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article originally posted on Medium

the rebirth of audio storytelling.....

Who would have guest that in 2015, audio storytelling would be one of the hottest things in media. Of course, the popularity of PODCAST'ING has been growing for awhile now.

But, there was a substantial lull as well for a few years. It seems like an archaic medium if you compare it to terrestrial radio, but of course, it bares very little resemblance to traditional radio.

Podcast is about technology, and the viral effects of distribution. The platform was created by these advancements, and talented "entrepreneurs" took the leap to venture where others would not. And of course, the leaders take the cake.

That doesn't mean there isn't any room left. So, maybe its time for you to take that leap as well?

It's exciting to be alive at a time where some forms of distribution are essentially free. The gift of communicating is an option and not just reserved for a tiny select few. That's something remarkable and not to be taken for granted.

the shiny new, and the rugged old....

How many times do you hear the phrase, "they don't make em like they used too"? We like what we become accustomed too.

Back in prehistoric times (everything before 1999), our cultural cycles tended to move a bit slower and our economy was largely top down. Everything sat around a bit longer on the shelf. And the farther back you go, the longer these movements sat around.

A musical movement like GRUNGE had time to birth itself, and kill itself within a relatively stable time frame. People on the fringes sowed the seeds, and as it grew larger, the corps swooped in and made it readily available to all. And in those top down days, ALL really meant ALL.

These days, cycles don't work the same way. They have two distinct patterns. One is the giant explosion (VIRAL) and the other is the STATIC but constant feed. Things tend to move extremely quickly, or, they stay extremely stable as long as the feed is consistently updated.

Viral is like a big bang moment. Out of nothing, everything.  A huge burning moment of glory, but just as quickly, fading away, burdened by its inability to scale. Novelty is incredibly difficult to manufacture to a fickle audience always wanting something new. But some people learn to turn this situation into the second situation.

The STATIC feed is the other cultural movement. This one is based on confirmation bias and preferences built over time. Much of these where probably built many years ago. And sometimes, with consistency, you can turn viral into this.

The STATIC feed doesn't have to worry about capturing the entire market share. If you got a podcast, and people listen, you can keep a good portion of your audience for the long term, as long as you never neglect it. However, if you step off the throttle, the audience lost will probably never return. 

STATIC is all about comfort. STATIC is the same reason people get stuck into the "they don't make em like they used too" motif.  Most people just grown out of cultural items unfortunately, and are stuck with what they know. 

The interesting thing is that these days, STATIC can be beneficial for a creative. If your an aging rockstar, or a TV actor long behind your sticom glory, you can actually reconnect with that same group that loved you then.. People are looking back, just as much as they are enthralled with the shiny new toy.