On Thin Skins & Dreams of the 21st Century Cinema

Any time I write directly about film as a 20th century media living in a 21st century world, people get upset. My feeling is that the emotion is tied to a sort of existential anxiety about identity and career, coupled with nostalgia for something we hold dear. I get it.

I love cinema. It’s one of my most beloved passions. But, massive changes are upon us, both on the business end, and even more harrowing, the loss of cultural influence of a media that has absolutely dominated the 20th century. But, if we are to keep this thing moving forward, we all have a responsibility to create a clear vision of the road ahead. This is not a community effort, which would be impossible, but an individual one which demands honesty, projection and ACTION.

What this means is that a) the content has to change b) the delivery of said content (don’t be hurt by the use of that word) has to change c) the form of said content has to evolve d) all of the above. Does this mean VR, does this mean 4D, or the end of the movie star and lower budgets, or does this mean something else all together. 

I often hear people complaining about the lack of interesting movies being made. The classic, “they don’t make em like they used to” phrase. Bullshit. If they did “make em like they used too”, we would collectively be bored out of our fucking minds, because we would still be stuck getting sequel 300 of ON THE WATERFRONT (and I love that damn movie). Second, and more important, a ton of fantastic movies are made every damn year. This is without question. There is no lack in storytelling. That is the easiest and laziest fallback to a more complicated challenge. One that I hear time and time again. You cannot make this argument without context.

The real problem is an existential one. A question of supply and demand, and of a now, classical art that is too frightened of the future and too in love with its past to break through the noise. What does this mean? Without experimentation, and I mean real gritty experimentation we cannot know exactly, but, if we continue along the same path, this thing we all love so much will go the way of OPERA. And when it does, the good ol days is all we got.

People often point to studies done years ago about how the cinema is as strong as ever. This is misguided, because again, supply has increased, demand has decreased, while ticket prices have increased. It’s a shadow show. The decline of the American people going to the movies over the years has fallen drastically, while at the same time, the growth of media has increased tremendously. This is why Hollywood bets on the tentpole comic book franchises, those giant movies with endless sequels and stories cultivated years ago. That is where they have a true competitive advantage for now. Scale above all else.

But if you aren’t aware of Moore’s Law and exponential growth, its a good time to use wikipedia because those massive CGI movies are not far off to being replicated at home, with but a few talented people. We are already seeing that stuff being reproduced by small teams and sometimes individually on Youtube. We are not on stable grounds, and nothing, not even the most beloved, is safe. 

Build the future, and bet on your vision. Cherish LAWRENCE OF ARABIA, but please, don’t remake it.

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article originally posted on Medium

of YOUTUBE episodes and other expletives for the month of JAN....

Ok, so, here we are nearing the end of the first month of 2015, a wild month politically, and certainly, personally.

One thing that I promised myself, and I've made that socially clear as well is that I am going to commit to consistent communication. And Youtube is one of those streams I want to cultivate.

The only challenge now, is that while we at ANIMALS have been developing super material for the web, we have not figured out how to engage on a more simplistic, communicative level on channels like YOUTUBE. 

So, here and now, I keep to my word, while at the same time searching for ways to build the puzzle. Bear with me for awhile, since its not going to be pretty, but, soon enough we'll get into a flow .

For now, if you haven't, please subscribe. Do it. SUBSCRIBE NOW, not later. See, I'm not putting it off, and neither should you.

Enjoy this train wreck of a first attempt while it lasts.

the rebirth of audio storytelling.....

Who would have guest that in 2015, audio storytelling would be one of the hottest things in media. Of course, the popularity of PODCAST'ING has been growing for awhile now.

But, there was a substantial lull as well for a few years. It seems like an archaic medium if you compare it to terrestrial radio, but of course, it bares very little resemblance to traditional radio.

Podcast is about technology, and the viral effects of distribution. The platform was created by these advancements, and talented "entrepreneurs" took the leap to venture where others would not. And of course, the leaders take the cake.

That doesn't mean there isn't any room left. So, maybe its time for you to take that leap as well?

It's exciting to be alive at a time where some forms of distribution are essentially free. The gift of communicating is an option and not just reserved for a tiny select few. That's something remarkable and not to be taken for granted.

the curious case of the James Francos.....

Whether you like it or not, JAMES FRANCO is the character of the future. He is constant, consistent & working in PRESENT TENSE. Franco is the stream. And that stream is not going away because the stream demands stuff now.

Gone are the days where you could sit and toil on a concept for years, or turn a MALICK and show up 15 years later. Gone are the days where you could do or be ONE THING (however, if you  love that one thing, more power too you).  Because the world is turning so fast, if you don't pivot when you are required too, the media you are on top of will turn into OPERA, and then you'll be bitter. And pivoting becomes increasingly difficult as time goes by. It's as skill you must learn to survive. 

Franco and his cohorts are also the few characters around who are almost completely immune to criticism. This is not unprecedented. Woody Allan has already mastered that art, by the only effective method. By not giving a shit and immediately moving to something else. The new school just does it faster.

In a world where media is completely ubiquitous and a million paths of communication exist, dealing with a bad review is akin to wiping your mouth after eating a bowl of spaghetti. Who gives a shit. And if you do, well, you're fucked.

the shiny new, and the rugged old....

How many times do you hear the phrase, "they don't make em like they used too"? We like what we become accustomed too.

Back in prehistoric times (everything before 1999), our cultural cycles tended to move a bit slower and our economy was largely top down. Everything sat around a bit longer on the shelf. And the farther back you go, the longer these movements sat around.

A musical movement like GRUNGE had time to birth itself, and kill itself within a relatively stable time frame. People on the fringes sowed the seeds, and as it grew larger, the corps swooped in and made it readily available to all. And in those top down days, ALL really meant ALL.

These days, cycles don't work the same way. They have two distinct patterns. One is the giant explosion (VIRAL) and the other is the STATIC but constant feed. Things tend to move extremely quickly, or, they stay extremely stable as long as the feed is consistently updated.

Viral is like a big bang moment. Out of nothing, everything.  A huge burning moment of glory, but just as quickly, fading away, burdened by its inability to scale. Novelty is incredibly difficult to manufacture to a fickle audience always wanting something new. But some people learn to turn this situation into the second situation.

The STATIC feed is the other cultural movement. This one is based on confirmation bias and preferences built over time. Much of these where probably built many years ago. And sometimes, with consistency, you can turn viral into this.

The STATIC feed doesn't have to worry about capturing the entire market share. If you got a podcast, and people listen, you can keep a good portion of your audience for the long term, as long as you never neglect it. However, if you step off the throttle, the audience lost will probably never return. 

STATIC is all about comfort. STATIC is the same reason people get stuck into the "they don't make em like they used too" motif.  Most people just grown out of cultural items unfortunately, and are stuck with what they know. 

The interesting thing is that these days, STATIC can be beneficial for a creative. If your an aging rockstar, or a TV actor long behind your sticom glory, you can actually reconnect with that same group that loved you then.. People are looking back, just as much as they are enthralled with the shiny new toy.

leaving projects behind or always finishing.....

I recently picked up footage from a shoot we did over a year ago. We had some hiccups immediately during post, mostly because the world we were going to build in the box was a bit too complicated and time consuming without a larger team. This was an in-house production, so we aimed high, but the cost analysis did not add up.  A little after that realization we actually continued forward with some progress, but life got busy and other important priorities took over.

Now, this happens now and again. Personally, I just move forward without the burden of the past. If the ship is moving, why hit the brakes?

However, deep down, I'm often bothered by projects left to burn in their own ashes. Mostly because other people put in the time.

This is different than long term projects that are continuous and take time because of aesthetics, strategies or just out of necessities. I'm specifically talking about projects abandoned. Nine times out of ten, these are just scripts, treatments or half baked ideas that get pushed aside for newer scripts; but every once in awhile, its actually raw footage being tossed. You took the time to write something, got people together, and you shot the damn thing, and without any hesitation, you just threw it away. 

But here is where everything gets tricky. We are in the throes of "content world" now. Everything counts. The golden goose, and the piles of trash. They all have utility, serving the purpose of fulfilling the highs and lows of our culture. The stream of life is not historical. The origin story is now. Do you have enough material to feed this voracious monster?

With that in mind, I just salvaged some visuals locked away in harddrive hell.  Conceptually, the idea has changed, I'll be honest. But, the adjustment actually makes more sense now, since it's more in line with a certain creative process I'm dealing with, NOW.

Here is a still from the upcoming MIRS TAKE AWAY visual. The record is two years old and the footage, recently rescued from the depths of a harddrive in Burbank California, is over a year old. Who the fuck would know if I didn't say anything anyways.

Visuals from MIRS TAKE AWAY

the book versus the other plastics.

The book is old analog.  It's technology is without a doubt, one of the most important items in the human catalog.  

Books are the enablers.  The perfect informational passing device.

Almost always a perfect gift.

Books are not CD's.  Books are not DVD's.  Although, people love to include them in there analogies of the death of physical media.  

However, those forms were never necessary to the origins of their own particular media. Cinema needs other devices for transmission.  Music the same.  These forms always change. In many ways, and even with hard earned consumer consistency, they are not standalone.  How many music delivery systems have come and gone?  

The physicality of a book includes all of it.  The written word was always meant to be passed along, in it's final form.  it duplication is always scaleable.  Not from the beginning of course, but still, it could have been duplicated somehow, with errors, money and hard work.

And even though, the scalability of music and cinema can lend itself to other product forms, they will never be perfect.  Because its delivery origins are not seamless.  Music has always been a live format.  Cinema, was birthed in exhibition.  One ticket, one play.  No pause, reverse, repeat.

The book, in it's final physicality is the delivery.  It's a perfect system.  Yes, it can have an uglier digital counterpart, but it's essence is it's form.  And, only for environmental reasons would it ever go away.  

But, that CD you're holding, or that Criterion DVD you just bought, or that new XBOX game you stole, well, that's not going to be around.  So, build your collections now you geeks and nerds.  Show them off to your kids, who will marvel at that lo-fucking fidelity that you and I loved so much.

gritty handheld style it is not, asshole.

After watching a recent Hollywood film lauded as one of the great achievements of the year (the year would be last), I did what I do when I can't seem to figure out the hype from the fact.  At the very least, my facts against mediocrity.

So, I turned into some reviews to hear the voice of the critic.  Now, I only do this after the movie.  Mostly, just to gauge the critical zeitgeist and maybe to pick up on points that I neglected, or tuned out possibly due to bias.  In fact, often, I want to be proved wrong.  I want to be moved to believe that the movie was a masterpiece and I was just being an asshole, or plainly, ignorant.

So, after flipping through a couple of these eloquent reviews, one phrase stood out from the rest, breathing fire into the cultural void of existence. "Gritty handheld style" was this very phrase.  

Everytime I read something so asinine, I want to stop and call out to my maker.  But the fact that this was repeated in no less then 5 reviews in back to back succession makes me think, that sometimes, people are in a haze of automation, devoid of anything critical, analytical, or imaginative.  

Gritty handheld style in this particular case was nothing at all gritty.  What the fuck does this describe?  Realism?  Well, in this particular case, not at all.  Does it describe fortitude or determination.  No.  50 million dollars with the best technical minds around making fiction never ever fucking equates to GRITTY.  Ever.  (well, actually, there are a couple cases historically.  this is not one.  and I'm assuming, the budget never crossed the 25million mark) 

What it does describe however, is that all these clowns picked up the same description from wherever the hell, like 10 years ago, and decided to use it again, and again, and again, and thus removing any descriptive quality about it, in favor of press releasing a review.  In today's language, this just fucking blows.

I call for an indefinite ban, and personal banishment for any hee-haw that uses the phrase, "gritty handheld style" to describe anything related to a film.  They can however, use it to describe their latest iphone video of there cat licking its nuts.  As long as the phone is not locked down on a tripod, and that it is in fact, gritty by definition.