Whether you like it or not, JAMES FRANCO is the character of the future. He is constant, consistent & working in PRESENT TENSE. Franco is the stream. And that stream is not going away because the stream demands stuff now.
Gone are the days where you could sit and toil on a concept for years, or turn a MALICK and show up 15 years later. Gone are the days where you could do or be ONE THING (however, if you love that one thing, more power too you). Because the world is turning so fast, if you don't pivot when you are required too, the media you are on top of will turn into OPERA, and then you'll be bitter. And pivoting becomes increasingly difficult as time goes by. It's as skill you must learn to survive.
Franco and his cohorts are also the few characters around who are almost completely immune to criticism. This is not unprecedented. Woody Allan has already mastered that art, by the only effective method. By not giving a shit and immediately moving to something else. The new school just does it faster.
In a world where media is completely ubiquitous and a million paths of communication exist, dealing with a bad review is akin to wiping your mouth after eating a bowl of spaghetti. Who gives a shit. And if you do, well, you're fucked.