thoughts

Anza-Borrego and the desert soul (soil)

i enjoy desert hikes in the night. the landscape & fauna take on a completely different character. the quiet, the darkness, and the enormity of the space swallow you up. we humans often feel like aliens, as if we were put on this earth, a separate from, forced to survive the inhospitable. the desert represents that essence well. it is a faulty, modern feeling of course. we are as much part of the earth, as the earth is part of us. 30k years ago, a human walked on this very part of the earth, not feeling as distant to the soil (aridisols) as we do know. of course, this is a presumption, but, it's a bet i'd be willing to make.

below is the night study (anza-borrego 03.05.18 - 10:30pm)

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And so I Wrote Something to be Read

Not only do you get a 2D cartoon representation of me, you also get some quotable gems I've probably (wisely) moved away from.

Cartoon Amir.

Cartoon Amir.

In all honestly, this is a cool film series published by FOCAL PRESS with some interesting, and talented(this word is meaningless in many ways, but not always) filmmakers.

I however, did not reread this after it was sent 6 months ago to be published, because, what is the point of revising archived opinion?

With that said, can it possible be the best thing I've ever written? Not sure. 

Enjoy, share and let me know your thoughts.

BIG BRAINS - SMALL BUDGETS: DIY FILMMAKING ADVICE

On Thin Skins & Dreams of the 21st Century Cinema

Any time I write directly about film as a 20th century media living in a 21st century world, people get upset. My feeling is that the emotion is tied to a sort of existential anxiety about identity and career, coupled with nostalgia for something we hold dear. I get it.

I love cinema. It’s one of my most beloved passions. But, massive changes are upon us, both on the business end, and even more harrowing, the loss of cultural influence of a media that has absolutely dominated the 20th century. But, if we are to keep this thing moving forward, we all have a responsibility to create a clear vision of the road ahead. This is not a community effort, which would be impossible, but an individual one which demands honesty, projection and ACTION.

What this means is that a) the content has to change b) the delivery of said content (don’t be hurt by the use of that word) has to change c) the form of said content has to evolve d) all of the above. Does this mean VR, does this mean 4D, or the end of the movie star and lower budgets, or does this mean something else all together. 

I often hear people complaining about the lack of interesting movies being made. The classic, “they don’t make em like they used to” phrase. Bullshit. If they did “make em like they used too”, we would collectively be bored out of our fucking minds, because we would still be stuck getting sequel 300 of ON THE WATERFRONT (and I love that damn movie). Second, and more important, a ton of fantastic movies are made every damn year. This is without question. There is no lack in storytelling. That is the easiest and laziest fallback to a more complicated challenge. One that I hear time and time again. You cannot make this argument without context.

The real problem is an existential one. A question of supply and demand, and of a now, classical art that is too frightened of the future and too in love with its past to break through the noise. What does this mean? Without experimentation, and I mean real gritty experimentation we cannot know exactly, but, if we continue along the same path, this thing we all love so much will go the way of OPERA. And when it does, the good ol days is all we got.

People often point to studies done years ago about how the cinema is as strong as ever. This is misguided, because again, supply has increased, demand has decreased, while ticket prices have increased. It’s a shadow show. The decline of the American people going to the movies over the years has fallen drastically, while at the same time, the growth of media has increased tremendously. This is why Hollywood bets on the tentpole comic book franchises, those giant movies with endless sequels and stories cultivated years ago. That is where they have a true competitive advantage for now. Scale above all else.

But if you aren’t aware of Moore’s Law and exponential growth, its a good time to use wikipedia because those massive CGI movies are not far off to being replicated at home, with but a few talented people. We are already seeing that stuff being reproduced by small teams and sometimes individually on Youtube. We are not on stable grounds, and nothing, not even the most beloved, is safe. 

Build the future, and bet on your vision. Cherish LAWRENCE OF ARABIA, but please, don’t remake it.

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article originally posted on Medium

of YOUTUBE episodes and other expletives for the month of JAN....

Ok, so, here we are nearing the end of the first month of 2015, a wild month politically, and certainly, personally.

One thing that I promised myself, and I've made that socially clear as well is that I am going to commit to consistent communication. And Youtube is one of those streams I want to cultivate.

The only challenge now, is that while we at ANIMALS have been developing super material for the web, we have not figured out how to engage on a more simplistic, communicative level on channels like YOUTUBE

So, here and now, I keep to my word, while at the same time searching for ways to build the puzzle. Bear with me for awhile, since its not going to be pretty, but, soon enough we'll get into a flow .

For now, if you haven't, please subscribe. Do it. SUBSCRIBE NOW, not later. See, I'm not putting it off, and neither should you.

Enjoy this train wreck of a first attempt while it lasts.

the rebirth of audio storytelling.....

Who would have guest that in 2015, audio storytelling would be one of the hottest things in media. Of course, the popularity of PODCAST'ING has been growing for awhile now.

But, there was a substantial lull as well for a few years. It seems like an archaic medium if you compare it to terrestrial radio, but of course, it bares very little resemblance to traditional radio.

Podcast is about technology, and the viral effects of distribution. The platform was created by these advancements, and talented "entrepreneurs" took the leap to venture where others would not. And of course, the leaders take the cake.

That doesn't mean there isn't any room left. So, maybe its time for you to take that leap as well?

It's exciting to be alive at a time where some forms of distribution are essentially free. The gift of communicating is an option and not just reserved for a tiny select few. That's something remarkable and not to be taken for granted.

Been revisiting architecture (googie edition)....

I recently read an article in CURBED about the possible demolishing of a NORMS restaurant on LA CINEGA and Rosewood. First, i've probably been to NORMS under 5 times in my life, and every single time it was after a night of drinking, when other options did not exist. Needless to say, I don't really have an opinion on the food they serve, and in all honesty, I don't remember too much. It probably wasn't that great, but that's just assuming shit.

But, the article was not about NORMS itself, but the building that housed it. The architecture of the GOOGIE STYLE, (50's-60's) and one of the real identity markers of Southern California. The style is so fantastic and timeless, by the shear dated quality of it. Yes, it's a contradiction, but the wholly unique attributes make it a style that stands apart. It also was a staple of some of our favorite cartoon designs.

And it's being erased from the landscape as more and more of these cafe's, bowling alleys and motels get demolished. So, maybe it's a good thing to save this little NORMS, but maybe not for the coffee.

Take a second of your day and enjoy our creative human endeavors with a little click of the mouse.

look at how remarkable this is.

look at how remarkable this is.

a lesson from Peter Thiel....

In Peter Thiels wonderful book, ZERO TO ONE, he describes a counterintuitive point about entrepreneurship and economics, one that vastly differentiates itself from the mainstream point of view.

In it, he makes the case for monopolies. Although, a caveat is in place to describe a certain type of monopoly different than the industrial age style of say, STANDARD OIL. The good types of monopolies he describes are ones like GOOGLE, or PAYPAL. Companies that created a whole new category, and are the best at what they do.

His point is that competition is bad, or more apply, misunderstood. Google hasn't had any competition in what it's best at, "search" for many years. 

This point can be applied to other endeavors aside from business. On a personal level, competition often works against our goals. It places us in a situation where we cannot think creatively because we are striving for incremental advantages of doing things that are already visible.

But when you stop looking at your work as competition, new ideas can appear because those borders are loosened. You create new categories, when you go from 0 to 1.

It's an interesting idea to contemplate.

In Peter Thiel world, technology and innovation is our savior, with an emphasis on financial rewards. A possible counterpoint to some of his idea's is Jaron Lanier, the father of virtual reality, who describes the tech monopolies as the possible end of the middle class in his book, WHO OWNS THE FUTURE

Both have interesting books to look into.

the curious case of the James Francos.....

Whether you like it or not, JAMES FRANCO is the character of the future. He is constant, consistent & working in PRESENT TENSE. Franco is the stream. And that stream is not going away because the stream demands stuff now.

Gone are the days where you could sit and toil on a concept for years, or turn a MALICK and show up 15 years later. Gone are the days where you could do or be ONE THING (however, if you  love that one thing, more power too you).  Because the world is turning so fast, if you don't pivot when you are required too, the media you are on top of will turn into OPERA, and then you'll be bitter. And pivoting becomes increasingly difficult as time goes by. It's as skill you must learn to survive. 

Franco and his cohorts are also the few characters around who are almost completely immune to criticism. This is not unprecedented. Woody Allan has already mastered that art, by the only effective method. By not giving a shit and immediately moving to something else. The new school just does it faster.

In a world where media is completely ubiquitous and a million paths of communication exist, dealing with a bad review is akin to wiping your mouth after eating a bowl of spaghetti. Who gives a shit. And if you do, well, you're fucked.

Hollywood Movies; a commodity?...and other sidetracked thoughts...

The distinction of movies as art, commerce or technology is not an easy one to make, once you extinguish the emotional commitment to one or a combination of the others. The filmic language is probably easier to differentiate itself from photography, whose had a historically more contentious relationship with itself as art work (see here for just a glimpse and one sided take on the subject) . Films just have more moving parts.

But the other argument to make is that most filmmaking, most of the time in it's largest scale is really closer to being a commodity than it is an art. Hollywood churns out a product, a seemingly efficient one, although still messy that resembles a factory process. Now, we all know that this is not true in the same way you produce a cereal product, but, it's main goals is too redo whats worked as sound business practice. However, we all know that repeating a historic process doesn't guarantee a future. And that is precisely where we are now.

My biggest question on the matter of the filmic language is whether or not the form itself demands a need for universality. The means of production and execution have historically been massive. One Hollywood blockbuster could get at at least 100 hundred startups up and running. But that's not the point. To make the money back, you basically need not offend a large group of people, but at the same time, give them a very mediocre experience that's worked in the past. That's top down, middle of the road commoditization. That's what you get at the grocery store. And since, at that huge level of production costs, Hollywood thrives as a monopoly, minimizing risk is the top priority. But, as we all know, a monopoly who doesn't innovate, implodes eventually. 

The real issue is whether movies in the way they are created and marketed could continue to sustain itself in the longer run in a world where media elsewhere keeps downsizing and splitting of into smaller, but more dedicated niches. Even in entrepreneurship, the shift is too micro.

But micro was historically never intended for narrative movies, which had for years depended on a large segment of a population, mildly agreeing with it's storytelling because of habit, to recoup the large costs of production. Of course, Hollywood also created some(a large percentage) of the most memorable movies in the history of the media. 

I believe for now, that the move to niche is only possible, if niches for these new stories exist. And even if they do, is it economically viable for creators to keep producing, or, are we not doing the work necessary, to create another language with similar tools? Or do need to spend the energy on new tools and platforms?

Because supply is everywhere you look. The other part of the equation is undoubtably lessening.

The New Year

Is it important to add a parentheses to the year? Wrapping it up in time, as if the next day starts something completely unconnected to the string that follows. Perhaps.

It is true that the shadow is nothing but ephemeral. But so is every new day. The same opportunity to pick your battered body of the ground exist immediately, as it does in a new year. it's only a concept, and a concept is only good with massive action behind it.

So get going; flip this damn world upside down! 

ADR and acting....

Coming from an acting background, I personally despise ADR. Sometimes, like today, it is a necessary evil. However, with that said, the audio specialist's who make it work are amazing at what they do, and at what they can endure.

On Hollywood films, ADR is par for the course. But, something is always lost in the translation. The level of disconnect from the initial scripted (or not) words, to the performance,  to the sterile soundproof booth is the grandest of artifice. I cringe whenever I find myself in that situation.

However, my experience tells me that it's never as bad as it is when you hear it, raw, out of the monitors at the sound studio.     

my man Ojan at Stems Post.

my man Ojan at Stems Post.

leaving projects behind or always finishing.....

I recently picked up footage from a shoot we did over a year ago. We had some hiccups immediately during post, mostly because the world we were going to build in the box was a bit too complicated and time consuming without a larger team. This was an in-house production, so we aimed high, but the cost analysis did not add up.  A little after that realization we actually continued forward with some progress, but life got busy and other important priorities took over.

Now, this happens now and again. Personally, I just move forward without the burden of the past. If the ship is moving, why hit the brakes?

However, deep down, I'm often bothered by projects left to burn in their own ashes. Mostly because other people put in the time.

This is different than long term projects that are continuous and take time because of aesthetics, strategies or just out of necessities. I'm specifically talking about projects abandoned. Nine times out of ten, these are just scripts, treatments or half baked ideas that get pushed aside for newer scripts; but every once in awhile, its actually raw footage being tossed. You took the time to write something, got people together, and you shot the damn thing, and without any hesitation, you just threw it away. 

But here is where everything gets tricky. We are in the throes of "content world" now. Everything counts. The golden goose, and the piles of trash. They all have utility, serving the purpose of fulfilling the highs and lows of our culture. The stream of life is not historical. The origin story is now. Do you have enough material to feed this voracious monster?

With that in mind, I just salvaged some visuals locked away in harddrive hell.  Conceptually, the idea has changed, I'll be honest. But, the adjustment actually makes more sense now, since it's more in line with a certain creative process I'm dealing with, NOW.

Here is a still from the upcoming MIRS TAKE AWAY visual. The record is two years old and the footage, recently rescued from the depths of a harddrive in Burbank California, is over a year old. Who the fuck would know if I didn't say anything anyways.

Visuals from MIRS TAKE AWAY

Visuals from MIRS TAKE AWAY



musings of youth and hip hop....

This last few days I've been on one of my periodic pop culture rendezvous, where I survey a specific landscape that I feel my touch slipping away from.

This round happened to be hip-hop, it's new culture and the first wave of OG's reflecting on where the form has gone. Just a footnote before I get labeled; my youth was spent listening to rap and hip-hop and my roots are that of B-Boy. My crew, OSB used to battle at malls, schools, clubs and anywhere else little dudes could roam the streets and engage in rhythmic warfare. Violence hardly ever broke out, but occasionally a dance battle would turn into an actual battle.

This was during the second wave of breakdancing. I experienced the first wave as well, but I was too little to understand the culture. From spreading out cardboards to keeping PLEDGE in my backpack for lubricating linoleum, this was one of my true teenage passion. I'll provide visual evidence at the end. But alas, i grew out of favor with hip-hop, mostly as a result of new hobby's and experiences. Still however, I am a fan to this day.

One particular note of interest in my recent cultural prowling was promo videos featuring the new kids on the block in hip hop. This being the social media age, the youngsters are all savvy of the technology of promotion.  You don't need to fork over big bucks of your advance to do elaborate music videos or smart campaigns, because in essence, you are doing it all the time. Always on twitter, always on instagram, and tumblr, the homies have some form of capture device on them at all times.

It's not hard to come by a 5d, or a Red Scarlett, or a slew of semi-professional camera's these days (and hell, what is professional anyways anymore). Everybody, including your momma has them. And shit, on a 1080 screen, an iphone is good to go. So, everybody is shooting something all the time. Now you just package that extra footage into "promo's" that end up going on youtube as a way to diversify.

The flow of content is a stream. And to not participate is death to an up and comer. In fact, it's death to everybody except a very select few who've managed to keep those giant, top down, middle of America careers of yesteryear. 

One thing that struck me odd about these promos is that the subject of the piece often, if not incessantly, would be looking down at their phones. This was a very common thread. It's jarring watching videos of somebody who spends an inordinate amount of time looking down at their phones. They're not even fully present through the prism of something that is trying to capture them in the present. And this becomes self reflexive. You ask, "do I do that, because, it looks really dumb". In fact, you might. I know I'm guilty at times.

Further, the subjects would often use their phones to capture another fleeting moment through a picture (instagram) or video. Always looking at a screen, or through a screen. Contextualizing everything through pixel.s

Now, granted I was looking mostly at Hip Hop promos because that's where pop culture is now. I don't think there are 17 year old rock and roll kids getting 6 million dollar 360 deals. And they too probably spend time staring into the abyss of electronics. It's an age thing. It's a culture thing. But, my guess is that there is more to this story.

Which brings me to my theory that our phones, through technology serve some strange psychological need to stare at moving things through light, while desperately trying to hoard moments, and store them away; basically trying to capture a life that's always slipping away, ungraspable. 

There is no doubt that our second life in digitalism will be our preferable choice in a very near future. It's an extremely effective opioid, creating the distance from the dirt and grime of reality. You can break up a relationship without direct conflict. You can insult someone without consequence; you can be a sexist, a misogynistic creep, all without even a cold stare from the other end.  However, it comes with many consequences. Chief among them, loneliness and detachment. That might not sound so bad, but when added up, the results are terrifying.

And with all that talk; here is some breakdancing in a living room, featuring your's truly and some ol school homies.

Peace.