If you are an outlier, outlie the fuck out of the world. Outlie so hard, that people can't look away.
The other choice is to follow the herd, looking to fit in with whatever is the flavor of the moment.
It just so happens that the mass market flavor of the moment(long drawn out moment) is REALITY TV stars. Drink that sugary, sticky, coagulated syrup. Just make sure you don't choke on it.