mass media

the book versus the other plastics.

The book is old analog.  It's technology is without a doubt, one of the most important items in the human catalog.  

Books are the enablers.  The perfect informational passing device.

Almost always a perfect gift.

Books are not CD's.  Books are not DVD's.  Although, people love to include them in there analogies of the death of physical media.  

However, those forms were never necessary to the origins of their own particular media. Cinema needs other devices for transmission.  Music the same.  These forms always change. In many ways, and even with hard earned consumer consistency, they are not standalone.  How many music delivery systems have come and gone?  

The physicality of a book includes all of it.  The written word was always meant to be passed along, in it's final form.  it duplication is always scaleable.  Not from the beginning of course, but still, it could have been duplicated somehow, with errors, money and hard work.

And even though, the scalability of music and cinema can lend itself to other product forms, they will never be perfect.  Because its delivery origins are not seamless.  Music has always been a live format.  Cinema, was birthed in exhibition.  One ticket, one play.  No pause, reverse, repeat.

The book, in it's final physicality is the delivery.  It's a perfect system.  Yes, it can have an uglier digital counterpart, but it's essence is it's form.  And, only for environmental reasons would it ever go away.  

But, that CD you're holding, or that Criterion DVD you just bought, or that new XBOX game you stole, well, that's not going to be around.  So, build your collections now you geeks and nerds.  Show them off to your kids, who will marvel at that lo-fucking fidelity that you and I loved so much.

gritty handheld style it is not, asshole.

After watching a recent Hollywood film lauded as one of the great achievements of the year (the year would be last), I did what I do when I can't seem to figure out the hype from the fact.  At the very least, my facts against mediocrity.

So, I turned into some reviews to hear the voice of the critic.  Now, I only do this after the movie.  Mostly, just to gauge the critical zeitgeist and maybe to pick up on points that I neglected, or tuned out possibly due to bias.  In fact, often, I want to be proved wrong.  I want to be moved to believe that the movie was a masterpiece and I was just being an asshole, or plainly, ignorant.

So, after flipping through a couple of these eloquent reviews, one phrase stood out from the rest, breathing fire into the cultural void of existence. "Gritty handheld style" was this very phrase.  

Everytime I read something so asinine, I want to stop and call out to my maker.  But the fact that this was repeated in no less then 5 reviews in back to back succession makes me think, that sometimes, people are in a haze of automation, devoid of anything critical, analytical, or imaginative.  

Gritty handheld style in this particular case was nothing at all gritty.  What the fuck does this describe?  Realism?  Well, in this particular case, not at all.  Does it describe fortitude or determination.  No.  50 million dollars with the best technical minds around making fiction never ever fucking equates to GRITTY.  Ever.  (well, actually, there are a couple cases historically.  this is not one.  and I'm assuming, the budget never crossed the 25million mark) 

What it does describe however, is that all these clowns picked up the same description from wherever the hell, like 10 years ago, and decided to use it again, and again, and again, and thus removing any descriptive quality about it, in favor of press releasing a review.  In today's language, this just fucking blows.

I call for an indefinite ban, and personal banishment for any hee-haw that uses the phrase, "gritty handheld style" to describe anything related to a film.  They can however, use it to describe their latest iphone video of there cat licking its nuts.  As long as the phone is not locked down on a tripod, and that it is in fact, gritty by definition.

Ball So Hard.

If you are an outlier, outlie the fuck out of the world.  Outlie so hard, that people can't look away.  

The other choice is to follow the herd, looking to fit in with whatever is the flavor of the moment. 

It just so happens that the mass market flavor of the moment(long drawn out moment) is REALITY TV stars.  Drink that sugary, sticky, coagulated syrup.  Just make sure you don't choke on it.

An Image that may or may not have anything to do with the words above. 

An Image that may or may not have anything to do with the words above.