thoughts on media

Speedrunning the End of Culture

I haven’t written an essay in a long time, so let’s not call this that. “Software will eat the world”—the famous line from the perennial tech shiller VC Marc Andreessen, one of the key architects of our most recent, suddenly defunct and utterly chaotic “vibe shift,” but an even more essential architect of a profound and lasting macro vibe shift: the digital cognitive abundance era.

Software ate, and ate well, as we shift from ape-eat-ape survival to a kind of post-scarcity culture where abundance is just assumed, baked into every phone. You want something from the matrix? Just ask. Just type. Just click. It’ll appear, as an amalgamation, from a simulacrum. Yet it passes the smell test for millions and appears as real as necessary, partly because our lives are now locked into a rolling feed. We have been trained on good enough.

With this ease, we’re promised the entering of a golden age of creativity. No more gatekeepers, no more struggling with the nuisance of craft. Just infinite music, essays, art, stories, code—all from your fingertips, or your voice, and soon, just passing thought. It's everything you ever dreamed of, vibed into existence. Every cycle oscillating faster as the machine feeds into itself as output, churning mid-level human endeavor 100x’d.

And like everything else online, this rather radical and sudden shift has calcified into two sides of the terminally online megaphone class. A PvP between the accelerationists and the Doomer archetype—one championing the augmented existence and the other, championing the human with its internal limitations—each writing take after take, while the rest of the world, the NPCs (people that actually touch grass), go about their days knowing something is different, but not able to point a finger at this difference just yet.

However, this is not why I’m writing this. Cat’s out of the bag, it’s not going back in. And for me, a couple things have happened of late that caused me to think through this thing and wrestle insight from emotion. First, the Ghibli AI takeover of the web—a grand theft out in the open—is where it hurt. Seeing forty years of painstaking craft taken so for granted, with so much cynicism and entitlement surrounding it, was where I witnessed firsthand the erosion of the social trust layer between art, artist, and the audience. Turning what we deemed sacred into slop—that thing that AI does so well. The soulless output that looks good at first glance but fades into nothingness as quickly as it’s churned out, simply as a matter of its abundance and its uncanny valley-ness—a nothingness behind the eyes, a facsimile of feeling.

The other moment for me has been more gradual—witnessing artist friends create slop to speed up workflows but confide in a feeling of hopelessness. Receiving wordy slop letters from family. Seeing friends use perfect English slop for captions when they still harbor a heavy accent in the physical world. But it’s clear: except for my artist friends, who can’t quite articulate it but feel a sense of loss, most don’t mind. In fact, most prefer this convenience for any tradeoff yet unseen.

But let’s forget the larger debate for a second. Let’s focus instead on a subgenre of this culture war—the way people talk about AI image generation, and with that, the ungrounded or sloppy arguments used to justify its legitimacy as art. I’ve seen three main ones, and I think each of them misses the mark in a big way.

First is the digital photography analogy—the idea that AI image generation is no different than going from film to digital, or from brushes to Photoshop. But this analogy doesn’t track. Digital photography is still photography. While film became file, the medium stayed intact—point and shoot, light, lens, subject. AI image generation doesn’t evolve a medium; it detaches from it entirely. It’s language into a rendition of a photo, a digital simulacrum dithered into existence. You’re not making an image; you’re prompting one into existence. It’s not painting, drawing, or photography—it’s medium-agnostic, trans-media.

Second is the idea that AI art is “something else”—a new category. Adjacent. Not in competition. While this is true in a micro sense (self-labeled AI artists exist and so does a history of programmed art), it’s not in a broader one. This is why every AI tech CEO pitches it as a better, faster, cheaper way of doing the old thing. While the old thing could be a spreadsheet, the statement is a blanket. AI is not marketed as a parallel tool but one that’s a direct replacement. Pretending otherwise is either naïve or dishonest.

Third is the democratization claim—that this technology makes art accessible to the masses for the first time. But art has always been accessible. The tools are everywhere—cameras, tablets, music software, free drawing apps. If you have something to say, you could say it. The reality of this statement isn’t access for the first time—it’s results. Output without input. The dream isn’t to make art—it’s to skip the part where you have to become someone capable of making it.

So this is the shift—and the break. Art, in either an academic lens or a layman’s sense, is a proposition, a form of communication that centers around—and has enhanced—human culture. Clicking a button and getting a Ghibli-style rendering of your dog may be fun, but it’s as distant from art as a 1099 form. As is the anime cat girl or the millionth cornball dystopian futurescape ripped straight from Blade Runner and Akira. It is, as predicted by philosopher Charles Baudrillard some forty years ago, a Xerox of a Xerox, repeated ad infinitum.

But barring some real culture shifts—maybe the forming of a post-luddite culture, where the youth treat these new tools as antithetical to human life, or rebel as an anti-boomer (not age, worldview) agenda takes over, like a new punk movement or the hippie, antiwar movements of the 20th century. In any case, these will be short-lived in the grander cycles as this technology dominates every inch of human life.

Two things stick out to me at this seismic moment. One is that we have not had time to mourn this feeling of loss of human craft. Our pursuits, our vision, our dedication and detail—those are losing essence day by day. Not everyone feels this yet, but my feeling is they will shortly. This transition, the sense that we are speedrunning the end of culture—a heaviness not fully realized. So let’s mourn. Give humanity this space. We will all need it.

The other thing that magnifies the first is our sense of entitlement to subvert our very own culture. Let’s ease this—for all our sakes. Let’s not pretend that we are artists for prompting a soulless image, or that we are sudden developers because we can craft a website or simple game in mere seconds, when we can’t read a simple Python script.

We are staring out over the cliff, nearing the end of culture, where everything is a perpetual remix of something that was a remix of an amalgamation, iterated out of our own human creativity. Let’s pause to mourn. And after we have given respect, let’s create again, with a newfound respect—from the cave to the now.

Let not the computer take our purpose, for if it does, we are dead.

On Thin Skins & Dreams of the 21st Century Cinema

Any time I write directly about film as a 20th century media living in a 21st century world, people get upset. My feeling is that the emotion is tied to a sort of existential anxiety about identity and career, coupled with nostalgia for something we hold dear. I get it.

I love cinema. It’s one of my most beloved passions. But, massive changes are upon us, both on the business end, and even more harrowing, the loss of cultural influence of a media that has absolutely dominated the 20th century. But, if we are to keep this thing moving forward, we all have a responsibility to create a clear vision of the road ahead. This is not a community effort, which would be impossible, but an individual one which demands honesty, projection and ACTION.

What this means is that a) the content has to change b) the delivery of said content (don’t be hurt by the use of that word) has to change c) the form of said content has to evolve d) all of the above. Does this mean VR, does this mean 4D, or the end of the movie star and lower budgets, or does this mean something else all together. 

I often hear people complaining about the lack of interesting movies being made. The classic, “they don’t make em like they used to” phrase. Bullshit. If they did “make em like they used too”, we would collectively be bored out of our fucking minds, because we would still be stuck getting sequel 300 of ON THE WATERFRONT (and I love that damn movie). Second, and more important, a ton of fantastic movies are made every damn year. This is without question. There is no lack in storytelling. That is the easiest and laziest fallback to a more complicated challenge. One that I hear time and time again. You cannot make this argument without context.

The real problem is an existential one. A question of supply and demand, and of a now, classical art that is too frightened of the future and too in love with its past to break through the noise. What does this mean? Without experimentation, and I mean real gritty experimentation we cannot know exactly, but, if we continue along the same path, this thing we all love so much will go the way of OPERA. And when it does, the good ol days is all we got.

People often point to studies done years ago about how the cinema is as strong as ever. This is misguided, because again, supply has increased, demand has decreased, while ticket prices have increased. It’s a shadow show. The decline of the American people going to the movies over the years has fallen drastically, while at the same time, the growth of media has increased tremendously. This is why Hollywood bets on the tentpole comic book franchises, those giant movies with endless sequels and stories cultivated years ago. That is where they have a true competitive advantage for now. Scale above all else.

But if you aren’t aware of Moore’s Law and exponential growth, its a good time to use wikipedia because those massive CGI movies are not far off to being replicated at home, with but a few talented people. We are already seeing that stuff being reproduced by small teams and sometimes individually on Youtube. We are not on stable grounds, and nothing, not even the most beloved, is safe. 

Build the future, and bet on your vision. Cherish LAWRENCE OF ARABIA, but please, don’t remake it.

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article originally posted on Medium

the rebirth of audio storytelling.....

Who would have guest that in 2015, audio storytelling would be one of the hottest things in media. Of course, the popularity of PODCAST'ING has been growing for awhile now.

But, there was a substantial lull as well for a few years. It seems like an archaic medium if you compare it to terrestrial radio, but of course, it bares very little resemblance to traditional radio.

Podcast is about technology, and the viral effects of distribution. The platform was created by these advancements, and talented "entrepreneurs" took the leap to venture where others would not. And of course, the leaders take the cake.

That doesn't mean there isn't any room left. So, maybe its time for you to take that leap as well?

It's exciting to be alive at a time where some forms of distribution are essentially free. The gift of communicating is an option and not just reserved for a tiny select few. That's something remarkable and not to be taken for granted.

the shiny new, and the rugged old....

How many times do you hear the phrase, "they don't make em like they used too"? We like what we become accustomed too.

Back in prehistoric times (everything before 1999), our cultural cycles tended to move a bit slower and our economy was largely top down. Everything sat around a bit longer on the shelf. And the farther back you go, the longer these movements sat around.

A musical movement like GRUNGE had time to birth itself, and kill itself within a relatively stable time frame. People on the fringes sowed the seeds, and as it grew larger, the corps swooped in and made it readily available to all. And in those top down days, ALL really meant ALL.

These days, cycles don't work the same way. They have two distinct patterns. One is the giant explosion (VIRAL) and the other is the STATIC but constant feed. Things tend to move extremely quickly, or, they stay extremely stable as long as the feed is consistently updated.

Viral is like a big bang moment. Out of nothing, everything.  A huge burning moment of glory, but just as quickly, fading away, burdened by its inability to scale. Novelty is incredibly difficult to manufacture to a fickle audience always wanting something new. But some people learn to turn this situation into the second situation.

The STATIC feed is the other cultural movement. This one is based on confirmation bias and preferences built over time. Much of these where probably built many years ago. And sometimes, with consistency, you can turn viral into this.

The STATIC feed doesn't have to worry about capturing the entire market share. If you got a podcast, and people listen, you can keep a good portion of your audience for the long term, as long as you never neglect it. However, if you step off the throttle, the audience lost will probably never return. 

STATIC is all about comfort. STATIC is the same reason people get stuck into the "they don't make em like they used too" motif.  Most people just grown out of cultural items unfortunately, and are stuck with what they know. 

The interesting thing is that these days, STATIC can be beneficial for a creative. If your an aging rockstar, or a TV actor long behind your sticom glory, you can actually reconnect with that same group that loved you then.. People are looking back, just as much as they are enthralled with the shiny new toy.